User Experience Design (UX)

  • Architect, develop and support User Experience.
  • Work collaboratively within the Product team as Design Lead.
  • Work with stake holders and end users to understand UX/UI challenges.
  • Identify problems with current page layouts, page flows and overall UX.
  • Competitive Analysis | Data Analysis.
  • Brainstorming & Sketching | User Surveys | User Stories | User Flows.
  • User Research | Create User Personas | Conduct User Interviews and Usability Testing.
  • Research interaction design trends.
  • Enforce UI design patterns and standard UCD methodologies.
  • Create wireframes based on client/user feedback and for conceptual designs to effectively handoff for implementation.
  • Create workable prototypes.
  • Ensure that designs are developed correctly by assisting front-end engineers with implementation of UX and UI.


User Interface Design (UI)

  • Mobile App (iOS, Android and Windows) and Web Design.
  • Visualize, own and execute the creation of an experience from initial conception to implementation on mobile and web.
  • Develop new approaches to complex design problems, make them useful, usable, effective, desirable, and differentiated.
  • Conceptualize new designs and user interactions.
  • Deliver high-fidelity screen mockups and UI elements for mobile (native and web-based) and desktop.
  • Develop strong design aesthetic across products.
  • Communicate and substantiate design decisions with clarity.
  • Good eye for aesthetics: layout, grid systems, color theory and typography. #Gestalt
  • Articulate principles of good design. Strong understanding of the different mobile platforms (native and web). Understanding of trends and limitations for web and mobile, with approaches/ideas to flex those boundaries.
  • Create any assets like branding, icons and illustrations needed for any project.
  • Responsible for UI look and feel across the entire product and to ensure quality of the highest standard.

General Graphic Design:
Digital Marketing, Print, Logo Design, Business Cards, Web Banners, Social Media Artwork, Flyers, Magazine Covers and more…


Product (Over & Above)

  • Manage the Product Backlog along with Product Owner where necessary.
  • Assist in writing BRS and FRS Documents.
  • Assist in facilitating grooming sessions.

See What I’ve Done